userplane

Userplane purchased by AOL

Next Story

OS X Leopard: Does 64-bit Like a Champ

Web messaging services company Userplane has been acquired by AOL, it was was announced this morning. This company powers the interactive features (chat, video chat, video profiles, etc.) on most online dating and many social networking sites.

Terms remain undisclosed, but there are rumors that this was a “very large deal”. Founded in LA in 2001, Userplane uses Flash and Ajax to offer video, audio and text chat in the browser, in single or multiple chat rooms. Those video and audio chats can be recorded using the company’s Webrecorder application. Its target audience has been social networking and dating sites but it’s technology has been deployed across 100,000 sites in 25 countries. Big customers have included Friendster, Date.com and Red Bull. Investor Jeff Clavier reports that the ad-supported version of Userplane recently broke the billion monthly ad impressions and has further discussion on the history of the company and this deal.

Userplane says that it hopes to work with a system of federated identity leveraging the AIM brand and intends to speed the pace of its innovation post-acquisition. I just spoke with Mike Jones, Userplane CEO, and he told me that one of the first ways the partnership will take shape is that users registered with Userplane client sites (like Tagged) will be able to be contacted via AIM by other site users even when they themselves are not on the original site. Extending presence through AIM, off-site and thus building a greater sense of community to users of Userplane supporing sites. Makes sense, but doesn’t address what AOL will do with Userplane.

Now that nearly everything is free at AOL, a compelling user experience could be key to maintaining the kinds of audiences advertisers will pay for. Recordable multi-room video chat could be one solid way to bring users in to AOL properties.

A very early TechCrunch profile of Userplane is here.

  • http://www.facebook.com/people/Raul_Riera/500616781 Raul Riera

    What do you mean by this?

    ” can put 25 hours per year towards online marketing”

    25 man hours?

  • Mike

    Conductor is the only one of the competitors you list that actually does SEO.

    Marin Software and Kenshoo are both PPC management platforms.

    And Google sold the Performics division of DoubleClick shortly after the DoubleClick acquisition.

  • http://human3rror.com John (Human3rror)

    word. i did the contest.

  • http://www.digitalmediabuzz.com/2009/05/diyseo-will-offer-small-businesses-affordable-seo-services/ Digital Media Buzz - DIYSEO.com Will Offer Small Businesses Affordable SEO Services | Digital Media Buzz

    […] There are many firms out there that have developed products and software to aid businesses search, including Conductor, Marin Software and Kenshoo, but Gavin is trying to create solutions for small businesses who can’t afford to throw a ton of money towards SEO………[read entire article] […]

  • http://seoprofy.net SeoProfy

    will see what can provide this service for real

  • Larry Dumas

    I heard the Conductor product is pretty amazing but it’s focused on mid to large business with decent budgets. This idea could be pretty good to help SMBs at a low cost. Going to be fun to watch it all play out.

  • http://www.seowebnuts.com Amit Mittal

    SEO stands for Search Engine Optimization. It’s the technique of escalating the quantity of visitors to a Web site or you can say its a part of search engine marketing seeks to get better the quantity and quality of visitors to a web site.

  • http://www.prowebdirect.co.uk/ SEO London

    25 hours of solid seo will probably help, that is half an hour a week, not enough time, my seo company spend m,ore time than this on a site.

  • http://seomarketingventures.net affordable seo services

    It’s great to provide them with cost effective options. Let’s see if this idea will really help the small businesses and it is a real challenge for DIYSEO.com to provide small businesses with affordable services.

  • http://vc-list.com/?p=2756 DIYSEO Raises $1 Million, Launches Simple Service To Help Small Businesses Manage SEO | Venture Capital & Angel Investors Lists News and Jobs

    […] wrote about founder of Text Link Ads Patrick Gavin’s latest venture, DIYSEO, last year, back when […]

  • http://juegando.com/uncategorized/diyseo-raises-1-million-launches-simple-service-to-help-small-businesses-manage-seo/ DIYSEO Raises $1 Million, Launches Simple Service To Help Small Businesses Manage SEO | Juegando

    […] wrote about founder of Text Link Ads Patrick Gavin’s latest venture, DIYSEO, last year, back when […]

  • http://canhazblog.com/?p=11059 DIYSEO Raises $1 Million, Launches Simple Service To Help Small Businesses Manage SEO | CanHazBlog.com

    […] wrote about founder of Text Link Ads Patrick Gavin’s latest venture, DIYSEO, last year, back when […]

  • http://vancouver-seo.net Internet Marketing SEO

    ya really it is very help full for small business seo services thanks for sharing.

  • http://gadgetfee.com/?p=1089 DIYSEO Raises $1 Million, Launches Simple Service To Help Small Businesses Manage SEO « Gadget Fee

    […] wrote about founder of Text Link Ads Patrick Gavin’s latest venture, DIYSEO, last year, back when […]

  • http://www.greyblogs.com/diyseo-raises-1-million-launches-simple-service-to-help-small-businesses-manage-seo/ DIYSEO Raises $1 Million, Launches Simple Service To Help Small Businesses Manage SEO

    […] wrote about founder of Text Link Ads Patrick Gavin’s latest venture, DIYSEO, last year, back when […]

blog comments powered by Disqus