Those disc jockeys are in for it now! A new technology has been released that will enable listeners to message the disc jockey directly, for a nominal fee of course. Now listeners can badger and pester the jockey into playing whatever they want. Utilizing any mobile phone with SMS functionality, the listeners can use this web-based service, called, unfortunately, SMSJock, to text directly to the disc jockeys. Likewise, this serves as a communications hub since the disc jockey can broadcast to their listeners’ mobile devices via this service.