Kid Rock Slumming With AV Geeks

I’m all for “branching out” and reaching “the kids” when it comes to tech marketing, but this is a bit much. Kid Richie Rock-Anderson will be performing at the CEDIA trade show in Denver on Saturday, September 16. For those not in the know:

CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home.

This means hundreds of chino-wearing, custom-install polo shirted tech geeks will be starting in rapt wonder at a smalltall man from the country wearing a porkpie hat and singing “Cadillac Pussy.” Maybe I’m missing the demographic here – I probably am big-time – but wasn’t there a mall for him to open that afternoon?