Feedburner Announces Acquisition of Blogbeat

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Chicago-based RSS management company Feedburner is announcing the acquisition of Blogbeat on Monday. The deal will allow Feedburner to expand its reach with customers beyond RSS management. Details as Feedburner.com/blogbeat.

We profiled Blogbeat in February. It is a blog analytics service similar to Measure Map (which was itself acquired by Google in February 2006).

In a phone conversation last night, Steve Olechowski, Feedburner’s COO, said that they have been looking to build or buy a web analytics product to complement their existing RSS analytics tools. Steve expects full integration of the Blogbeat service with Feedburner by Q4 of this year. At that point Feedburner customers will have the ability to see web and RSS statistics for their blogs in a single dashboard.

Terms of the deal are not being disclosed. Blogbeat’s founder, Jeff Turner, has joined Feedburner and will run the web analytics group.

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