Photo search and facial recognition site Riya is now about two months old (see here for our past Riya posts). Founder and CEO Munjal Shah is in the process of memorializing the highs and lows of the launch process, and this is must-read stuff for entrepreneurs looking to launch a company down the road. I may update my “Don’t Blow Your Beta” post based on some of his advice. Part 1 is up now, look for further installments on the blog. Bookmark this stuff, it’s free consulting.

Disclosure: This is the first time I’ve written about a direct advertiser on TechCrunch – Riya became a sponsor a couple of weeks ago.