Pluck’s new BlogBurst product will be publicly launching tomorrow, May 2, 2006. We first had a look at it back in February, and since then the team has reached a number of important milestones: partnerships with their first mainstream publishers (San Francisco Chronicle, Washington Post, Austin American Statesman and more), and 1,000 blogger applications.
The basics: BlogBurst is a service that takes pre-screened, categorized blog content and pushes it to mainstream publishers for a fee (charged on a CPM basis). To see an example, go to the Sf Chronicle Travel Section and look for the “Travel Blog Posts” area on the page. BlogBurst helps these mainstream publishers add more targeted content to their sites at a much lower cost than producing the content themselves. Bloggers benefit from extra exposure – each piece of content includes a prominent link back to the blogger’s original post, a linked icon/photo and a byline.
This is good progress for a service that is only two months old. If you are a blogger and would like have your content included, go to the main site to apply.
Disclaimer: I am an unpaid advisor to BlogBurst, and have done paid consulting work for Pluck in the past.