Grouper Kung Fu Action (Humor)

Tuesday, April 18th, 2006

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

As I’ve written many times before, the online video space is getting fairly….ahemcrowded (more).

One company in the space, Grouper, is dealing with the competitive heat through humor (in an intelligent way – by using their product as the host).

An internal Grouper email was sent out to all employees today that said “Grouper Street Fighter. Description: It’s coming for you…watch Grouper destroy the competition“. The email also had a link to a (Grouper) video that shows Grouper beating up (literally) its competitors.

My favorite part is when Grouper does a flying face kick to YouTube.

Previous TechCrunch posts on Grouper are here.

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