Preview of 3Bubbles

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Microsoft Expo Expands Beta

Silicon Valley based 3Bubbles, which launches next week, is going to be an awesome way for bloggers and other websites to extend the conversation on the things that they write about.

They have created a very easy to integrate Ajax based chat interface that can be added to every blog post automatically. By simply adding a code snippet into the blog template, a link will be included in every post (think comments, trackbacks, and now chat) to open a chat window where readers can debate and discuss the post.

The service will eventually integrate advertising into the ajax chat window, and the company says that they will split revenue with bloggers. Alternatively, bloggers can pay a monthly fee for the service and either turn off ads, or keep all of the advertising revenue.

3bubbles was founded by Drew Golkar and Jeremie Miller, and is lucky enough to have Stowe Boyd as an advisor (Stowe is also writing about 3bubbles today).

The hope is that Jeremie Miller’s involvement (he is the inventor of
the Jabber protocol) will ensure that 3bubbles will be scalable enough to handle all of this distributed traffic. A somewhat comparable service, ajchat, has had serious trouble keeping the service stable.

3bubbles is going to be wildly popular with bloggers. The two times I’ve added chat to TechCrunch (the ajchat post and the bunchball post), a rich discussion popped up immediately. This is also a brilliant idea for news sites like Memeorandum and NewsVine.

Sign up for the 3bubbles beta here.

  • someone

    Great article, Steve. Now please make the following minor edits to the TechCrunch website:

    Enterprise => Twitter
    TechCrunchIT => Ravings of a Madman

  • http://www.twitterrati.com/2008/12/02/is-micro-blogging-mean-140-characters-or-less/ Is Micro-blogging Mean 140 Characters or Less? | Twitterrati

    […] TechCrunchIT’s Steve Gillmor has a good rant on why Friendfeed is Twitter’s biggest threat in the micro-blogging […]

  • http://maheshcr.com/blog Mahesh CR

    Excellent analysis. I specifically love the point “micromessaging will move into the richer data types of the media transformation once it’s eaten email ”

    @someone – it is the ravings of madmen that moves society forward..the dreamer has his place..however outrageous the dreams.

  • http://authsider.wordpress.com/2008/12/02/microblogging-links-de-jour/ Microblogging Links de jour « Authsider

    […] and explains why it never really took off. Related, Steve Gillmor is of the opinion that there is no competition to Twitter or FriendFeed, not even close. Makes me wonder why he is posting spamming so much on Identi.ca. […]

  • friendstarved

    Friendfeed is the Well of web 2.0. Used by very very small community.

    Besides R&D, their PR budget far exceeds all the little startups out there. I mean they effectively bought all the ‘objective’ digerati voice available in little pond called Silicon Valley. Starting from that Scobleed guy.

    You guys can use any other startup out there but then you will have to be objective and look outside the pond. And that requires hard work.

  • http://www.jasonkolb.com Jason Kolb

    You talk about high value customers, but where is the value? Are Twitter and FriendFeed doing anything besides burning through VC cash?

    If these companies fail to find a way to produce cash, isn’t this much ado about nothing?

  • http://robblatt.com Rob Blatt

    Okay so here’s statement one: micromessaging will move into the richer data types of the media transformation once it’s eaten email

    So what you’re saying is that Pownce was ahead of its time? Because here’s the description of Pownce’s service according to CrunchBase.

    “Pownce is a way to send stuff to your friends. Users can send music, photos, messages, links, events, and other file of up to 100mb to 250mb for pro users”

    @jasonkolb You are 100% right that all these companies are doing is burning through cash. If they can’t find a way to make money, they aren’t in business. They have an expensive hobby.

  • http://www.drumsnwhistles.com/ Karoli

    Comments on Steve’s posts always make me smile.

    To the doubters, particularly @someone: I wonder if you sneered at email for enterprise application, too?

  • ghunda

    There is no competition for a zero revenue service. The part where you say, “so what” goes here.

  • http://www.techcrunch.com michae arrington

    great article.

  • Richard

    Never mind the doubters, Steve. You’re on to something BIG.

  • http://blog.stealthmode.com francine hardaway

    You are on to something big, but one of the commenters is right that the audience is still very small and needs to grow. I think the real time aspect of it is what will make it grow. Friendfeed would grow faster if its mobile/iPhone app were real time.

    Facebook isn’t real time and never will be. All the other aggregators are concentrated on the aggregation and not the conversation.

    And for the guys above who talk about revenue models? Facebook doesn’t have one either, really. Ads on Facebook don’t work.

  • http://www.ironpythoninaction.com Michael Foord

    Direct messaging with a 140chars limit and a sucky client subsumes email… I want some of what you’re smoking. :-)

  • http://searchcommandn.com/netnight-77-december-3rd-2008-pownced net@night 77 - December 3rd, 2008: Pownced | SearchcommandN

    […] Pownce shutting down, moving to Six Apart. Steve Gibson’s comments […]

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