AOL Acquires Truveo

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AOL announced the acquisition of media search engine Truveo today. My original profile of Truveo is here. Terms of the deal were not disclosed publicly, but this was not a small deal.

Truveo has an innovative way for quickly indexing media content such as audio and video, and figuring out what it is even if there is little or no meta data associated with it. It is an incredibly useful technology and search engine.

I like Truveo, which launched in September, because it relies on a core hard-to-duplicate technology rather than a business plan which creates a network effect. The only other web 2.0 company that I can think of off the top of my head that is similar is Riya, which is also building some very tricky stuff. This doesn’t mean I don’t like network-effect companies. To the contrary, I love them. But if you can build something that is protectable on the IP side as well, then you may just have a large liquidity event, too.

Jeff Clavier is an advisory to Truveo and wrote about the acquitision today as well. I’ve gotten to know Jeff quite a bit over the last few months. I am not saying he is fully or even mostly responsible for this acquisition (I have no idea), but I do think that he adds a lot of value to his clients and his “stamp of approval” is becoming a seriously valuable asset. If you are luck enough to work with him, your chances of success increase dramatically.

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