Toshiba to Push Blog Reviews to Mobile Shoppers

Next Story

Giving Away a Pass to SXSW

There is a report that Toshiba is developing software that will allow people to take a picture of the bar code label of many products, send it to a related service and quickly receive back information related to the product.

The data the service returns? From blogs. Yep, Toshiba will send back summary information on how many blogs gave the product positive and negative reviews. Related product information will also be displayed.

There is no information now about how Toshiba will go about gathering and analyzing blog data, and whether the data will need to be in a structured format or not. It is also unclear as to whether this will initially launch only in Japan or worldwide. I think one of the bigger challenges of the service is pairing the blog data with the bar code.

As the service launches, sometime in 2006, I’ll be all over this if I can get access to it. Products covered are primiarily consumer electronics products, food, books, CDs, DVDs and cosmetics.

Bar codes on about 400,000 products can be scanned.

When the cellphone camera shoots the bar code, the information is automatically sent to a server, which then searches through blogs, or diary-like Web sites, for reviews.

About 10 seconds later, a summary will be displayed on the cellphone screen reporting how many blogs were positive and how many were negative.

The actual comments on the blogs can also be viewed as well as information on related products.

Toshiba categorized about 500,000 Japanese words into fields such as travel and culture, and classified words related to evaluation as good or bad.

The fact that Toshiba is looking to edge, consumer driven content instead of a proprietary database to gather product information is stunning. Two thumbs up. I hope it works.

  • http://www.shawndrewry.com Shawn

    Does “Friendfeed” help get extra search engine traffic?

  • http://www.dreamcamtrue.com dreamcamtrue.com

    Wow. This is almost as interesting as my site…hehe..

    dreamcamtrue.com

  • kuwabunga

    Great to see Facebook has eaten FriendFeed’s lunch. Give up friendfeeders, you missed the boat by about 6 months.

  • http://www.gruts.com/ Richard Carter

    Despite myself, I’m actually finding FriendFeed quite useful. Knocks the spots off Facebook, as far as I’m concerned.

  • Chacha

    Friendfeed is a very nice way to get, ‘The Whole Package’ of what someone else puts out. Considering it brings in a lot of services. I really enjoy it because of this

  • http://egghaus.com Rob Abbott

    Sweet! I will likely use this for my personal and company site.

    If only Facebook would knock down the walled garden and do the same.

    Hang in there FF

  • http://scripting.com Dave Winer

    Steve, Twitter does have track. Go to their search page, enter a term, and watch in real-time as it shows you tweets that contain the term.

  • http://startup.wirememe.com/friendfeed-to-launch-realtime-api-by-next-week/ Friendfeed to Launch RealTime API by Next Week | Startup Wire

    […] TechCrunchIT] Related Posts Random Posts Friendfeed turns on Real-Time Status UpdatesOctober […]

  • http://www.marketingtechblog.com/2008/10/18/links-for-2008-10-18/ links for 2008-10-18 | The Marketing Technology Blog

    […] FriendFeed to add Realtime APIs next week The tortoise may be closing in on the hare. Where Twitter seems to stabilize by removing features, Friendfeed is gaining rapidly by carefully adding features that each in turn build on the preceding one. (tags: twitter friendfeed api) […]

  • http://startup.wirememe.com/twitter-has-track-not-that-widely-used-though/ Twitter has Track – Not that Widely Used Though | Startup Wire

    […] Winer has instantly rebuked Steve Gillmor’s claim that Twitter doesnt have Track. The fact of the matter is that Twitter actually does have […]

  • http://www.scripting.com/stories/2008/10/18/twitterDoesHaveTrack.html Twitter does have track (Scripting News)

    […] Steve Gillmor has been saying that Twitter doesn’t have track for quite some time, and for some of that time he was correct, but it’s been bothering me for a while because I don’t think he’s correct now. Hopefully I won’t look too stupid if I don’t understand all the subleties of tracking Twitter topics.   […]

  • Steve Gillmor
  • http://www.richappsconsulting.com/blog/ Rich Apps Consulting

    FriendFeed is a great social aggregator application. These new real time APIs will definitely increase its popularity.

  • http://www.wisestartupblog.com/web-20-roundup-october-20th-2008/2159 Web 2.0 Roundup: October 20th, 2008 | Wise Startup Blog

    […] FriendFeed to add Realtime APIs next week […]

  • http://www.henrywork.com Henry

    Great article Steve.

  • http://friendfeed.com/janamurray Jana Murray

    This is most excellent…

  • http://www.pozycjonowanie.fibra-hallo.com.pl/?p=4278 Pozycjonowanie » Blog Archive » Twitter does have track

    […] Steve Gillmor has been saying that Twitter doesn’t have track for quite some time, and for some of that time he was correct, but it’s been bothering me for a while because I don’t think he’s correct now. Hopefully I won’t look too stupid if I don’t understand all the subleties of tracking Twitter topics. […]

  • http://oqvrikb.blog.com peksspuck
  • http://erostory.at.ua erostory

    Бесплатные эротические рассказы, не утомительные секс истории, не дадут вам уснуть. Читайте порно рассказы с нашего сайта, только лучшие порно истории и эротические рассказы собраны на нашем сайте и ежедневно добовляеться более сотни эротических, сексуальных, порно рассказов…Безкоштовні еротичні розповіді, не утомливі секс історії, не дадуть вам заснути. Читайте порно розповіді з нашого сайту, тільки кращі порно історії і еротичні розповіді зібрані на нашому сайті і щодня добовляється більше сотні еротичних, сексуальних, порно розповідей…

  • http://erogalery.at.ua erogleris

    На сайте представлено десятки лучших галерей, содержащих порно фото и порно видео. Наш сайт готов предоставить лучшие галереи порно фото и уйму бесплатного порно видео БЕЗ смс.

  • http://pornozone.3dn.ru porndscg

    На нашем сайте не нужно платить за просмотр порно оргазм смотреть онлайн – у нас все насилие порно онлайн бесплатно, смотрите скачать порно фильмы онлайн и наслаждайтесь зрелищем

  • http://pornozone.3dn.ru porndscg

    На нашем сайте не нужно платить за просмотр порно видео онлайн лесбиянки – у нас все порно с малолетними онлайн, смотрите смотреть порно онлайн со знаменитостями и наслаждайтесь зрелищем

  • http://niceporno.ru nichdfld

    Сайт, где не нужно платить за просмотр молоденькие порно онлайн смотреть бесплатно – у нас все бесплатно онлайн порно с собакой, смотрите смотреть порно берковой онлайн бесплатно

  • http://ranetka-online.ru/ Ranetko

    Представляем Вам современный интернет журнал про сериал ранетки. Только тут новые серии и анонсы сериала ранетки, специально для Вас стильные картинки и фото из сериала ранетки. Прекрасный способ смотреть сериал ранетки бесплатно.

  • http://margosha-online.ru/ margoha

    Посетите современный портал про актеров сериала маргоша. Только здесь можно скачать онлайн увлекательный сериал маргоша. Представляем Вам актуальные новости про сериал маргоша. Для Вас красочные фотографии из сериала маргоша.

blog comments powered by Disqus