Launched: October 16, 2005
Founder: Neal Goldman
Location: New York
I honestly can’t figure out what it is, even after reading the Times fluff piece. They say its an RSS Reader but adding feeds is anything but easy. Newbies need simplicity. Oldbies want something that handles a ton of feeds efficiently. This does neither.
What it does do well is break. Early and often. They warned me that it was optimized for IE, but I’m a firefox guy and I charged ahead. Bad idea. Also, URLs are hidden. The UI is unworkable – even my scroll wheel on my mouse is disabled on the site.
I try to find the good in new products, but I’m failing on this one. Please, tell me what I’m missing.