FeedBurner's New Design

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Last week, FeedBurner announced a significant redesign of their site. I didn’t post on it right away because the basic stats functionality remains the same.

People are generally quite happy with the change. And I have to say FeedBurner is one of my favorite tools – without it I would have a very difficult time understanding how much of our traffic was coming through our RSS feed.

Overall, however, though I don’t think the redesign was a success. I am finding that I am clicking (and waiting) much more often than I was previously to find the stats I care about (24 hour recap and item readership stats). Too much information is available only through secondary pages. A better information architecture would make that information more readily available.

I also think the site is a full generation behind the state of the art – adding ajax would speed things up somewhat and significantly reduce necessary clicks and refreshes. Some of the applications I am beta testing quite frankly make FeedBurner look very bad in comparison.

fiftyfoureleven has additional thoughts as well.

I am a big fan of FeedBurner, so take this criticism very lightly. 99% of what they do, they do extremely well, and frankly that is (mostly) all that matters.

We’ve written previously about FeedBurner on July 15, 2005, July 4, 2005 and June 14, 2005.

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